In CRM (customer relationship management), CRM software is a category of enterprise software that covers a broad set of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships.
CRM software is designed to help businesses meet the overall goals of customer relationship management. Today's CRM software is highly scalable and customizable, allowing businesses to gain actionable customer insights, view business opportunities, streamline operations and personalize customer service based on the customer's known history and prior interactions with your business.
CRM software is commonly used to manage a business-customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.
The key to sell faster is to prioritize. Get a filtered list of activities and prospects that matter the most to your business.
Automate your day-to-day business activities so that you can focus on selling and not on maintaining data.
Gain complete visibility of your sales cycle. Align your sales efforts with business strategies and objectives.
Be where your customers are. Engage and communicate with them via Email, Phone, Chat and Social from within your CRM account.
Integrate your CRM account with other applications to create a fully scalable, customized business solution.
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